"The ad shall link to" you write the full link to where you want people who click on your ad to end up on your web page.
What is written in the address field when you open the ad (the product, the event or something else) that you want users to look up,
if you choose for the field to be empty, the ad will be displayed without the possibility of opening it.

Title required

Content required

Select an image not required

When the ad appears as you want it - press Continue